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  • Danielle Rushton Founder

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Total: $300

Sick of all the
brablems?

We were.

Join The Waitlist

We’ve created an entirely new approach to bras.

Bras are a necessary evil.

They poke. They pinch. They pull. They’ve never fit us correctly.

Why is a garment we wear every single day the one we dislike most?

That's where we come in.

After two years of research and product development, we
found there were three main brablems

Fruutfull Fit

Size

+80% of women are wearing the wrong bra size. There are an overwhelming amount of bra sizes. Between cups and bands, there are 121 different size combinations to choose from. Too many sizes is incredibly confusing for the customer, and makes finding the right size nearly impossible.

Join The Waitlist

1

Fit

Because there are so many sizes, most retailers carry a limited amount of options. This limitation forces us as consumers to fit into what we can find on the shelf, leaving us never truly satisfied with how our bras fit or feel.

Join The Waitlist

2

Fruutfull Fit
Fruutfull Fit

Fit

Because there are so many sizes, most retailers carry a limited amount of options. This limitation forces us as consumers to fit into what we can find on the shelf, leaving us never truly satisfied with how our bras fit or feel.

Join The Waitlist

2

Fruutfull Style

Style

We found that +90% of women have opted out of wearing an outfit because of their bra. This shows us that the design of bras today directly impacts the way women are dressing. Style has changed a lot in the last 100 years, so why haven’t our bras?

Join The Waitlist

3

Join The Waitlist

Stay in-the-know on when we launch and be the first to try our new bra.

Press Heard through the grapevine